YoLa

A real estate platform by Momiji Design

A real estate platform by Momiji Design

Problem Statement

Problem Statement

Currently, many people want to buy houses or residential land but struggle to identify reputable and trustworthy sellers. The process of physically visiting properties is time-consuming and labor-intensive. Buyers need comprehensive information about the properties they are interested in and want to carefully assess the surrounding area. They also seek to visualize interior layouts and determine their compatibility with their lifestyle. Additionally, buyers require reliable construction, installation, repair, and maintenance services after purchasing a property. Sellers, on the other hand, want to secure the confidentiality of property documentation, prevent counterfeiting, and minimize costs associated with arranging house viewings that do not result in successful transactions.

Currently, many people want to buy houses or residential land but struggle to identify reputable and trustworthy sellers. The process of physically visiting properties is time-consuming and labor-intensive. Buyers need comprehensive information about the properties they are interested in and want to carefully assess the surrounding area. They also seek to visualize interior layouts and determine their compatibility with their lifestyle. Additionally, buyers require reliable construction, installation, repair, and maintenance services after purchasing a property. Sellers, on the other hand, want to secure the confidentiality of property documentation, prevent counterfeiting, and minimize costs associated with arranging house viewings that do not result in successful transactions.

Project Overview & Goal

Project Overview & Goal

Our project is to develop a web/app platform that aims to assist buyers in purchasing houses or residential land by providing a convenient and time-saving platform to identify reputable and trustworthy sellers. The platform also enables buyers to access comprehensive information about properties, assess the surrounding area, visualize interior layouts, and even construct their own homes on purchased land. Besides, the platform will also integrate construction, repair, and installation services, with verification, reviews, and ratings for service providers.

Sellers benefit from the platform by ensuring the confidentiality of property documentation, preventing counterfeiting, and reducing costs associated with unsuccessful house viewings.

Our goal is to provide a comprehensive and interactive solution for all needs of real estate buyers and sellers.

Our project is to develop a web/app platform that aims to assist buyers in purchasing houses or residential land by providing a convenient and time-saving platform to identify reputable and trustworthy sellers. The platform also enables buyers to access comprehensive information about properties, assess the surrounding area, visualize interior layouts, and even construct their own homes on purchased land. Besides, the platform will also integrate construction, repair, and installation services, with verification, reviews, and ratings for service providers.

Sellers benefit from the platform by ensuring the confidentiality of property documentation, preventing counterfeiting, and reducing costs associated with unsuccessful house viewings.

Our goal is to provide a comprehensive and interactive solution for all needs of real estate buyers and sellers.

Design Process

Design Process

Emphatize

User Research

User Interview

Entrant Analysis

User Research

User Interview

Entrant Analysis

Define

User Persona

User Jouney Map

Goal Statement

Empathy Map

User Persona

User Jouney Map

Goal Statement

Empathy Map

Ideate

Brainstorming

Card Sorting

User Flow

Brainstorming

Card Sorting

User Flow

Design

Paper Wireframes

Visual Design

Prototype

Paper Wireframes

Visual Design

Prototype

Test

Check Usability

Survey Insight

Improvements

Check Usability

Survey Insight

Improvements

EMPHATIZE

EMPHATIZE

EMPHATIZE

Identify End User

Identify End User

Currently, many people want to buy houses or residential land but struggle to identify reputable and trustworthy sellers. The process of physically visiting properties is time-consuming and labor-intensive. Buyers need comprehensive information about the properties they are interested in and want to carefully assess the surrounding area. They also seek to visualize interior layouts and determine their compatibility with their lifestyle. Additionally, buyers require reliable construction, installation, repair, and maintenance services after purchasing a property. Sellers, on the other hand, want to secure the confidentiality of property documentation, prevent counterfeiting, and minimize costs associated with arranging house viewings that do not result in successful transactions.

Currently, many people want to buy houses or residential land but struggle to identify reputable and trustworthy sellers. The process of physically visiting properties is time-consuming and labor-intensive. Buyers need comprehensive information about the properties they are interested in and want to carefully assess the surrounding area. They also seek to visualize interior layouts and determine their compatibility with their lifestyle. Additionally, buyers require reliable construction, installation, repair, and maintenance services after purchasing a property. Sellers, on the other hand, want to secure the confidentiality of property documentation, prevent counterfeiting, and minimize costs associated with arranging house viewings that do not result in successful transactions.

Quantitative Research

Quantitative Research

I did an online research to gain insights on the current scenario of real estate buyer/seller commnication.

I did an online research to gain insights on the current scenario of real estate buyer/seller commnication.

Buyers are too busy to go see the house.

Buyers are too busy to go see the house.

Yes

No

67%

33%

58%

42%

Visiting houses takes a lot of time and effort, sometimes it can be fruitless.

Visiting houses takes a lot of time and effort, sometimes it can be fruitless.

Yes

No

Encountering many scammers, feeling unsafe when visiting houses.

Encountering many scammers, feeling unsafe when visiting houses.

Yes

No

60%

40%

100%

0%

Buyers need to carefully research online before going for actual visits.

Buyers need to carefully research online before going for actual visits.

Yes

No

Buyers feel difficult because after completing the purchase, there is no warranty as promised by the seller.

Buyers feel difficult because after completing the purchase, there is no warranty as promised by the seller.

Yes

No

70%

30%

75%

25%

Buyers feel that the interior layout of the house doesn't suit them after making the purchase.

Buyers feel that the interior layout of the house doesn't suit them after making the purchase.

Yes

No

Buyers need transparency throughout the real estate research process.

Buyers need transparency throughout the real estate research process.

Yes

No

100%

0%

100%

0%

Buyers need to easily search for real estate based on their preferences and be able to compare prices and credibility from multiple locations.

Buyers need to easily search for real estate based on their preferences and be able to compare prices and credibility from multiple locations.

Yes

No

Sellers want a place to monitor their revenue situation.

Sellers want a place to monitor their revenue situation.

Yes

No

80%

20%

User Problems

User Problems

-> Taking a lot of time and effort: The house visits are not yielding the desired results due to inaccurate property descriptions, misleading images, and lack of proper documentation.

-> Taking a lot of time and effort: The house visits are not yielding the desired results due to inaccurate property descriptions, misleading images, and lack of proper documentation.

-> Many scammers, unsafe: Visiting houses without verifying the identity of both the buyer and the seller can lead to serious consequences.

-> Many scammers, unsafe: Visiting houses without verifying the identity of both the buyer and the seller can lead to serious consequences.

FOR BUYERS:

FOR BUYERS:

-> The search filters are not flexible: making it difficult to find comprehensive real estate properties that fully meet one's preferences.

-> The search filters are not flexible: making it difficult to find comprehensive real estate properties that fully meet one's preferences.

-> The buyer suddenly finds the layout of the house inconvenient after moving in.

-> The buyer suddenly finds the layout of the house inconvenient after moving in.

-> The buyer is not receiving the warranty as agreed.

-> The buyer is not receiving the warranty as agreed.

FOR SELLERS:

FOR SELLERS:

-> The seller's real estate information is leaked by malicious elements.

-> The seller's real estate information is leaked by malicious elements.

-> The seller is not aware of the business's revenue situation

-> The seller is not aware of the business's revenue situation

User Needs

User Needs

-> Saving time on house viewings.

-> Saving time on house viewings.

-> Mitigating the risk of fraud.

-> Mitigating the risk of fraud.

FOR BUYERS:

FOR BUYERS:

-> Easy real estate search based on their preferences and be able to compare prices and credibility from multiple locations.

-> Easy real estate search based on their preferences and be able to compare prices and credibility from multiple locations.

-> Simulating the interior of the house as imagined before purchase to avoid future complications.

-> Simulating the interior of the house as imagined before purchase to avoid future complications.

-> Necessary assurances for buyers after payment.

-> Necessary assurances for buyers after payment.

FOR SELLERS:

FOR SELLERS:

-> Information security

-> Information security

-> Monitoring sales

-> Monitoring sales

Product Challenges

Product Challenges

Product Challenges

-> Verification of information for sellers and buyers.

-> Verification of information for sellers and buyers.

-> Collecting 360 images to create a virtual tour for the buyer to have an overall and detailed view of the interior layout.

-> Collecting 360 images to create a virtual tour for the buyer to have an overall and detailed view of the interior layout.

-> Providing maintenance, installation, and repair services inside the house for the buyer after the house purchase.

-> Providing maintenance, installation, and repair services inside the house for the buyer after the house purchase.

-> Assisting buyers in property management and helping sellers manage their revenue.

-> Assisting buyers in property management and helping sellers manage their revenue.

-> Conducting comprehensive data analysis to present relevant information in a user-friendly manner, enabling buyers to easily find desired information.

-> Conducting comprehensive data analysis to present relevant information in a user-friendly manner, enabling buyers to easily find desired information.

DEFINE

DEFINE

DEFINE

Low-Fidelity Design

Style Guide

Font Used

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Poppins is a sans serif typeface designed by Indian Type Foundry in 2014. It is a geometric sans serif font, with influences from both humanist and grotesque typefaces.


Poppins has a modern and friendly feel, with a hint of sophistication. Its character is described as approachable, balanced, and versatile.

Poppins Bold

Poppins Semibold

Poppins Regular

Poppins Light

Color Used

Primary

#516CF7

Secondary

#45465B

Text

#666972

Placeholder Text

#C6CCD9

Background

#E5EBFF

Red Color

#F04438

Yellow Color

#EAAA08

Green Color

#12B76A

Thank you for your time :)

Thank you for your time :)

Feel free to provide your valuable suggestion and comments

Feel free to provide your valuable suggestion and comments

Let’s work together!

For work inquires feel free

to get in touch with me

Let’s work together!

For work inquires feel free

to get in touch with me

Let’s work together!

For work inquires feel free to get in touch with me

Copyright© 2025.

Copyright© 2025.

Copyright© 2025.

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